As one of 10 companies, MeCovers has reached the final stage of Shift, and now they have the opportunity to pitch their idea to some of Sweden’s top startup investors. MeCovers also has the chance to win an additional 100,000 Swedish kronor through “People’s Choice” part of Shift.
“It’s a great opportunity for us,” says Karin Vangstad, one of the founders of MeCovers.
The Karlstad-based startup, MeCovers, has developed an innovative product that allows for privacy to be maintained during gynecological exams. The company now has the opportunity for a major boost in their continued expansion.
Shift is an initiative that connects venture capital around Stureplan in Stockholm with entrepreneurs who are not normally reached by venture capital, such as women, minorities, and people who live outside city centers.
Originally 258 companies applied, 40 of which had the opportunity to pitch their business ideas to a jury. Out of them, 10 companies made it to the big final in Stockholm on March 14th. Some of Sweden’s best startup investors are on hand, ready to be convinced of the finalists’ presentations.
“As a startup, you are always in need of capital for development. Participating in Shift, which enables capital through both investors and the scholarships that are awarded, is a great opportunity for MeCovers. We are ready to take our business to the next step,” says Karin Vangstad.
“We are of course hoping for an investment, especially to have the opportunity to develop the ‘green skirt’ where we have a variant that is completely biodegradable,” Vangstad continues.
Being recognized in this context is important for MeCovers. Partly because it increases the opportunities to develop the company, both through investments and the “People’s Choice award”. But also, to spread knowledge about the product that creates a safer experience during gynecological exams.
“There are a large number of women for whom this product is absolutely crucial, so this is not just important for us,” says Karin Vangstad.
MeCovers has had a partnership with Sting Bioeconomy since 2019. Sting Bioeconomy supports businesses and ideas based on sustainability and promoting the use of renewable resources.