Melker of Sweden, the multiple award-winning Swedish outdoor brand known for its design-driven and sustainable performance kayaks, today announces a new strategic partnership with Bekayak, France’s leading specialist in kayaking and paddle sports.
Based in Brest, at the heart of Brittany’s world-famous maritime culture, Bekayak becomes Melker’s strategic partner for the French market — marking an important step in the brand’s European growth journey.
An alliance between Scandinavian innovation and Brittany’s passion for the sea
This collaboration unites two companies driven by the same vision: to make kayaking more accessible, more inspiring, and more sustainable.
With its physical store in Brest, strong e-commerce presence, and deep connection to the French paddling community, Bekayak will make Melker’s premium, performance, and sustainable kayak range available to an ever-growing audience of passionate paddlers and everyday adventurers.
Expanding Access to French and European Paddlers
Beyond retail, this partnership enables Melker to connect more directly with paddlers, adventure outfitters, and paddling schools across France.
Bekayak’s strong presence in the French paddlesports community ensures that Melker’s premium performance kayaks are accessible to both enthusiasts and professionals, while supporting a responsible approach to outdoor recreation.
Melker kayaks will arrive at Bekayak in early March, with preorders opening from December, giving paddlers the chance to secure their kayaks ahead of the season.
This collaboration marks an important milestone in Melker’s European strategy — strengthening relationships with the paddling community, improving service for existing customers, and laying the groundwork for continued growth across France and Western Europe.
Shared values and a common vision
– Bekayak truly shares our mindset — a genuine passion for paddling, quality craftsmanship, and deep respect for nature, says Pelle Stafshede, Founder & CEO of Melker of Sweden. Their knowledge of the market and connection with paddlers make them the perfect partner to represent Melker in France and across Western Europe.
– We are proud and excited to welcome Melker into the Bekayak family, adds Manu Redureau, Store Manager of Bekayak. Melker’s unique design and aesthetics, innovative materials, and strong commitment to sustainability bring something fresh and inspiring to the paddlesports scene. Together, we want to help more people discover kayaking — the Melker way.
